A New Wine Model – Modern-Day Négociants

fall vineyardLaunching a new winery with vineyards now costs multi-millions of dollars in prime California wine regions so a new crop of passionate wine entrepreneurs is forgoing vineyards and sometimes even wineries to get into the business, following a new-world version of the French négociant model. The result for wine lovers is some superb, attractively priced wines.  Read all about it on KQED’s Bay Area Bites blog here.


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