The “Vanilla Queen” Working to Save Vanilla from Extinction

vanilla farmer MexicoWhile consumers likely aren’t paying much attention to the source of their vanilla fix, Patricia Rain of Santa Cruz has long headed a one-woman army attempting to raise demand for real vanilla — the world’s most labor-intensive agricultural product and in danger of following the carrier pigeon to extinction, she says. Sadly, almost 99% of “vanilla” products are made from fake flavorings while real vanilla has a rich, complex aroma that’s far superior. Read all about it on KQED’s food blog here.

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