(This article appeared in the San Jose Mercury News, Contra Costa Times and Oakland Tribune on April 6, 2011.)
Barlovento Chocolates is one of the delicious examples of ready-to-eat foods at Bay Area farmers markets
Besides the expected — great produce — some local farmers markets also deliver outrageously good ready-to-eat food. From to-die-for sorbets and hand-made chocolates to seasoned dried kale that makes regular chips a greasy anachronism, market vendors these days are selling edibles that easily pass any discriminating-foodie taste test.
Besides being delicious, some of these well-received market products have also propelled vendors into new venues, from storefronts and restaurants to appearances in grocery chains. And such success stories are igniting aspirations among vendors who want to be the next Bruce Aidells Sausage Company (sold by its founder for millions in 2002), Blue Bottle Coffee (now with a roasting plant, online operation and retail presence) or Bakesale Betty (two cafes). Continue reading →